Gen B (Informing and educating young people on more sustainable behaviours and choices to build a future Generation informed and interested in Bioeconomy)

The GenB project aims to inspire and educate young people to accelerate the transition towards a more sustainable and circular behaviours and lifestyles. Focused on raising the Generation Bioeconomy (GenB), aware and sensitive about sustainability and circularity, through co-creation and cooperation with young people, parents, teachers we will provide formats, materials and toolkits on bioeconomy and bio-based sectors.

Description

GenB contributes to the implementation of the updated 2018 EU Bioeconomy Strategy and the European Green Deal priorities, and the achievement of a climate-neutral Europe by 2050 and the Sustainable Development Goals, involving: the most relevant awareness and education EU funded projects and initiatives (Transition2Bio, BIObec, AllThings.Biopro, WaysTUP!, BIOSWITCH, BLOOM, BIOVOICES, BIOWAYS, LIFT, Biobridges, BioCannDo, EuBioNet), European and International school networks and experts in socioeconomic science and humanities. GenB overall objective is to raise the Generation Bioeconomy (GenB), aware, sensitive and interested on environmental issues, sustainability and circularity.

Other specific objectives of the project are:

To maximise its impacts and ensure exploitation, replicability and sustainability, GenB will: widely communicate and engage the society, create synergies with other projects and initiatives, consolidate the GenB education model, produce policy recommendations targeting Ministries of Educationand other policy makers.

  • 1. Co-create innovative approaches in cooperation with young people, parents, teachers and other formal and non-formal education professionals, to provide formats, materials and toolkits on bioeconomy and bio-based sectors, through social innovation (Common Ground Camp, Focus Groups and Living Labs).
  • 2. Inspire & Inform young people, raising their awareness on sustainable and circular bioeconomy and bio-based sectors, including the promotion of bioeconomy careers.
  • 3. Educate young people to accelerate the transition towards a more sustainable and circular behaviours and lifestyles, teachers in teaching environmental issues and other multipliers to promote the bioeconomy to their target audiences.
  • 4. Engage and Empower Bioeconomy Youth Ambassadors (GenB Ambassadors), the frontrunners in driving the change by attracting and influencing other young people; support them to Take a role creating opportunities to make their ‘voices’ heard and assume their role in the transition.

Programme

Horizon Europe (programme-horizon-europe)

Project Acronym

Target groups

education authorities, general public, industry, parents, policy makers, primary school students, researchers, secondary school students, teachers, trainee teachers, under school-age kids, university students, vocational school students, youth clubs

Topic

Agriculture, Biotechnology, Ecology, Environmental sciences, Food science, Education, Other

Start year

2022

End year

2025

Contact person

Gina Mihai gina.mihai@eun.org